Director-level reliability engineering and cloud architecture consulting for startups to enterprises. We transform infrastructure from a cost center into a strategic advantage.
A seasoned engineering leader who has scaled infrastructure and reliability for some of the internet's highest-traffic platforms.
I'm Edward J. Lam, Director of Engineering, Site Reliability at Poshmark — a leading social commerce marketplace. With over a decade of hands-on experience, I've built and led SRE teams that transformed reactive firefighting into proactive, systems-thinking engineering cultures.
My work spans Zero-Trust security architecture, multi-region AWS scaling, AIOps-driven incident management, and PCI compliance — delivering measurable outcomes at every stage of a company's growth.
Through Puredorks Consulting, I bring that same director-level strategic thinking and deep technical execution directly to your team — without the overhead of a full-time hire.
Engagements structured for every stage — from early-stage startup to large enterprise. All retainers include direct access to a director-level engineer, not a generalist.
Ideal for early-stage startups and small teams that need expert SRE guidance without a full-time hire.
Built for growth-stage companies scaling fast and needing embedded SRE leadership and hands-on execution.
For enterprises requiring embedded, full-scope SRE leadership, compliance strategy, or team buildout.
Whether you need a quick infrastructure assessment or a long-term reliability partner, reach out and let's figure out what makes sense for your team.
Every engagement starts with a free 30-minute discovery call to understand your infrastructure, pain points, and goals. No pitch, no pressure — just an honest conversation about how we can help.
Thanks for reaching out. I'll be in touch within 24 business hours to schedule our discovery call.